Exploring JiangXi: From ceramic heritage to practice-based education models at Lac Hong University

A recent academic visit to Jiangxi (China) offered a comprehensive perspective for the delegation from Lac Hong University on how a traditional industry can thrive in a modern context. From centuries-old ceramic craftsmanship to student-led innovation and real-world business models, Jiangxi demonstrates a powerful synergy between culture, design, and e-commerce. These insights also open up practical directions for training and product development in Vietnam.

The Cradle of Ceramics and Sustainable Traditional Values

When mentioning Jiangxi, one cannot overlook Jingdezhen - known as the ceramic capital of China. Here, large manufacturing enterprises have brought the ceramic craft to a high level of sophistication, with each product meticulously invested in from raw materials and firing processes to decorative patterns.

Notably, traditional values are not "framed" in the past but have become a foundation for developing new product lines. Ceramics are not only a cultural heritage but also a creative industry with high economic value.

Commercial Spaces with Strong Ceramic Identity

A strong impression in Jiangxi is how the locality "brings ceramics out of the workshop" and into urban life. Ceramics are no longer just display products but have become the main inspiration in designing shopping malls and public spaces, with architectural clusters, miniatures, and large-sized ceramic vase symbols subtly integrated.

A notable example is Nanchang Sunac Mall, an architectural landmark shaped like giant ceramic vessels in the heart of the city. More than a commercial hub, it functions as a visual statement of cultural identity - where traditional ceramic art is reinterpreted through modern architectural language.

This integration transforms retail spaces into experiential destinations, where visitors not only shop but also engage with local culture. These locations quickly become iconic check-in spots, helping traditional ceramics connect with younger audiences in a dynamic and inspiring way.

When Ceramics Enter Modern Living Spaces

Alongside traditional product lines, enterprises in Jiangxi have boldly innovated their designs, creating product sets with a modern style, especially dining sets following modern trends. These "dining sets" not only serve practical needs but also act as a decorative element, reflecting aesthetic taste and lifestyle.

The fusion of traditional craftsmanship with modern design thinking has enabled Jiangxi ceramics to penetrate international markets, expanding their value beyond local cultural boundaries.

Creative Students and New-Generation Design Thinking

A special highlight of the trip was the creative activities of local fine arts students. Young people not only inherit traditional techniques but also develop modern-style products, from cups and mugs to decorative items with adorable, exquisite designs that suit the tastes of the youth.

Students' products do not stop at ideas or displays but are completed to a level ready for the market, clearly reflecting a practical-oriented training approach.

From Flea Markets to Livestreaming: Students Doing Real Business

Students in Jiangxi have proactively brought their products to the market through flea markets - where creative booths become spaces for direct connection with customers. Here, each product is not only sold but also tells its own story about the idea and creative process.

In particular, livestreaming sales right at the booths is becoming a popular trend. Students sell directly to on-site customers while simultaneously broadcasting to reach online buyers, creating a combined offline-to-online model. This practical experience helps them quickly grasp consumer behavior, hone their communication skills, and build personal brands from a very early stage.

From Dong Nai Ceramics to Lac Hong Ecommerce Lab

From the model in Jiangxi, clear similarities can be seen with the development orientation in Vietnam, especially programs supporting local products. However, a notable advantage is that Dong Nai, where Lac Hong University is located, is already famous as one of Vietnam's major ceramic production and export centers.

This opens up a huge opportunity: if in Jiangxi, students are placed in an ecosystem tied to craft villages and enterprises, then in Dong Nai, this condition can be fully replicated, and even developed in new directions.

At Lac Hong University, students are beginning to approach this model through the Ecommerce Lab, where they directly livestream product sales, create content, and interact with customers. By connecting this activity with ceramic enterprises in Dong Nai, students not only sell products but can also participate in the product development process, brand design, and international market expansion.

From Local Strengths to a Leading Education Model

Drawing from Jiangxi’s experience and Dong Nai’s existing advantages, a clear pathway emerges for Lac Hong University: building an education model embedded within a real-world ecosystem. In this model, students engage across the entire value chain - from creation and production to commercialization.

By combining Dong Nai’s export-oriented ceramic industry, OCOP initiatives, and Ecommerce Lab training, students can become pioneers in bringing Vietnamese products to global markets through digital platforms. This is not merely an educational approach, but a broader strategy for developing a creative economy rooted in local identity.